- Both Mailpoet and Tinyemail are easy to use hence they are beginner-friendly. They both have good automation features, free trials, good analytics and integration with third-party apps.
- Mailpoet is a WordPress plugin that is best for both small and medium-sized businesses. It has a very cheap starting price of $10 per month.
- Tinyemail is best for small businesses that need a simple email marketing tool. It has an affordable price starting from $15 per month.
An overview of the basics
Mailpoet is a newsletter plugin specially made for WordPress websites. More than 700,000 websites use MailPoet to keep in touch with their subscribers. It is one of the most popular newsletter plugins. It was established in 2011 by Kim Gjerstad.
Tinyemail is an email marketing tool that is popularly known for its AI automation and is best for small businesses. It is one of the easiest-to-use email marketing plugins. Though it was just established in 2020, it has proven to be one of the best email marketing tools for small businesses.
Both tools have WordPress plugins, but MailPoet is a better plugin for WordPress.
MailPoet helps users automatically send newsletters based on what the audience wants. This is made possible by the workflow builder. You can use it to send welcome emails, remind customers about items in their shopping cart, or share weekly updates. It’s easy to set up because it has a simple tool where you drag and drop things to make your emails look and work the way you want.
Suppose a subscriber has been inactive for a while, like not opening emails for three months. In that case, MailPoet can automatically send them a special email to try to get them interested again. Also, it can automatically send your new blog posts to people on a schedule, so you don’t have to do it manually. Overall, MailPoet is good for businesses and blogs that want to send emails without much hassle.
Tinyemail is popular for AI automation. Users can set up basic automated emails, such as welcome emails, abandoned cart emails and notifying users about new stuff through the Automated Messages tool.
However, TinyEmail doesn’t have as many ready-made templates for automated emails as MailPoet does. There is no option to build automation from scratch or customize existing ones.
When it comes to sending blog updates automatically, TinyEmail is not as flexible as MailPoet. You can’t customize the look and content of these emails as much. In simple terms, TinyEmail is good for basic email automation, but MailPoet gives you more advanced options, especially for things like blog updates
Mailpoet and tinyemail email templates differ in their ways. Let’s take a look at them.
Mailpoet has over 50 pre-design templates which you can Organize and format content any way you want with customizable drag-and-drop sections, add your branding, and you are good to go.
Mailpoet templates are beautiful and easy to use. The templates range from basic uses such as welcome emails and announcements to advanced uses like holidays, promotions, and other complex multi-page emails. One interesting thing is that there are mobile-optimized templates hence there is no need to worry about mobile friendliness.
Also, MailPoet lets you change its email templates however you like by adjusting colors, fonts, and layouts. You can also easily add pictures, text, buttons, and other design stuff. You can tweak these templates without needing to know how to code. You can preview your templates to see how they appear in different email apps.
tinyemail also has 50 + email templates that give you all the content blocks and designs you need to launch a professional‑looking campaign in minutes. Just like Mailpoet, you don’t need a coding experience. The pre-designed templates will do the job for you.
You have the liberty to customize the templates to meet your brand. One thing I love about Tinyemail is its built-in creative studio. You can add stickers, text, icons and apply filters without leaving your workflow. You also can save and store your customized templates for future use.
However, tinyemail templates are only basic such as newsletters, promotions and promotions. It does not have many advanced templates. Also, the templates are customizable but the editing capability is not the best compared to Mailpoet. Again, you need to create the custom template from scratch if you need a complex newsletter design.
According to Mailpoet, 75% of subscribers are likely to click on emails that are segmented rather than non-segmented emails.
Mailpoet has a behavior-based segmentation where you can use data from your sent campaigns to automatically create new segments in your email list.
This helps you send emails specifically to those who opened or did not open a particular campaign. I love this aspect because it enables you to follow up on your messages.
You can also send personalized messages to subscribers who clicked on specific links or products, all done automatically within MailPoet. This helps to drive better engagement and conversion.
tinyEmail offers segmentation features that allow users to create segments based on various conditions, including email activity and demographic data. There are AI-powered recommended segments, that automatically group subscribers based on shared characteristics.
This makes it easy to send targeted messages to specific segments. tinyEmail provides a segment breakdown, giving users insights into engagement metrics within each segment.
However, its segmentations are more basic compared to Mailpoet. There is no drag-and-drop interface for building segments. You need to apply filters manually.
Tinyemail offers up to 15 segments hence you have to upgrade if you want more segments.
Mailpoet has many features that enhance the analytics by helping you track and optimize campaigns. It has a centralized dashboard that displays key metrics like open rate, click rate, unsubscribes, top links, and subscriber engagement over time. You can find a detailed analysis of each email sent. You will know the number of clicks and so on.
One good thing is that Mailpoet allows A/B testing where you can experiment to boost your performance. Setting up the A/B testing requires no coding hence very easy to do. There is also Google Analytics integration.
Tinyemail provides email marketing essentials in analytics but is not as good as that of Mailpoet. Tinyemal provides basic analytics such as click rates, unsubscribes, spam reports and email shares.
There is no Google Analytics integration, A/B testing and heat map features. Tinyemail falls short in this aspect.
Winner: Maipoet. This is because Mailpoet provides advanced analytics features such as A/B testing and Google Analytics integration but Tinyemail does not provide any except the basic ones.
Ease of use
Mailpoet has an easy-to-use interface. The dashboard is well-labelled with icons making it easy for beginners to access key features.
If you are a beginner, there is no need to worry because MailPoet’s dashboard widgets give you helpful prompts to guide you through the first setup steps, like adding contacts, setting up your first newsletter, and sending out your first post notification email
TinyEmail has an easy-to-use interface, but it might be confusing for beginners because of a lot of text. Unfortunately, it lacks tutorials. The email editor is good for basic stuff, but for fancier designs, you need to learn where things are. It’s a bit trickier compared to MailPoet.
Winner: Mailpoet. Both tools are easy to use but Mailpoet is more easier.
MailPoet ensures reliable email delivery through advanced features. It provides detailed diagnostics for inbox placement, assessing if emails reach the primary inbox or spam folders.
Sender Score metrics help identify reputation issues with ISPs. To prevent blacklisting, MailPoet employs proprietary technology and spoofing protection, maintaining sender credibility.
TinyEmail keeps an eye on basic email stuff like bounce rates and where your emails end up. But it doesn’t have advanced tools to catch potential issues or ratings to prevent being blacklisted.
Unlike MailPoet, which has a dedicated service for sending emails, TinyEmail relies on users setting up email authentication correctly.
In short, while TinyEmail does the basics, MailPoet has more powerful tools to make sure your emails go where they should and engage your audience well.
Mailpoet integrates with many third-party apps such as Google Analytics, Beaver Builder, elementor, Divi, Popups, popups OptinMonster, Thrive leads and WooCommerce.
Tinyemail allows you to communicate more effectively from one place by bringing together your audience and business data through third-party integrations. This helps to message your audience effectively.
Tinyemail integrates with Shopify, Volusion, Magneto, Mailchimp and WordPress.
You can track all your integrations on the dashboard. Also, there is a migration tool that allows you to move data, contacts, and custom data quickly and easily.
Winner: Mailpoet. Mailpoet wins because of its integration with Google Analytics.
Mailpoet has three plans. A free plan and two main paid plans. There is also a creator plan where you can manage your own emails.
Free plan: cost $0 per month, free 1000 subscribers and free 5000 emails per month. The following are also included:
- Subscription forms
- Email and ecommerce marketing
- Basic marketing automation
- Summarized email engagement statistics
- Send with MailPoet Sending Service
This plan is best for bloggers and small businesses that are just starting out.
Business plan: Costs $10 per month for 500 subscribers. Also included are;
- All Starter features, plus:
- Send unlimited emails per month
- Remove MailPoet branding
- Priority support
- Subscriber segmentation
- Targeted marketing automation
- Detailed email engagement and ecommerce statistics
This plan is best for businesses of all sizes.
Agency plan: It cost $30 per month billed monthly for 500 subscribers/website. Also included in the package are;
- All Business features, plus:
- Use MailPoet on 50 websites
- Number of subscribers is per MailPoet instance
This plan is perfect for multiple websites – wordpress agencies and freelancers.
The creator plan allows you to manage your own email sending. It costs $8 per month for 500 subscribers. This plan offers all the features of the Business plan without the MailPoet Sending Service
Tinyemail has 5 plans, which are the Shopify plan, free plan, standard plan, pro plan, and custom plan.
- Shopify plan: The Shopify plan is free and has all the features of the standard plan. But it is only applicable to Shopify.
- Free Plan: Includes up to 500 subscribers, forms and popups, automation emails, and AI subject line assistance (15/day).
- Standard Plan: $15 per month or $144 per year, with unlimited subscribers, premium and AMP templates, custom modules, and AI subject line assistance (45/day).
- Pro Plan: $65 per month or $624 per year, offering everything in the Standard plan along with unlimited prebuilt and custom segments, AI subject line assistance (unlimited), custom domain, dedicated IP, and priority support.
- Enterprise Plan: Custom pricing is available, offering all the features of the Pro plan along with enhanced delivery, premium dedicated IP, dedicated instances, account managers, and enterprise-grade security.
Winner: Mailpoet. Mailpoet wins based on affordability. Its starting price is $10 which is cheaper compared to tinyemail which starts from $15.
Considering the Mailpoet vs Tinyemail review, Mailpoet is a clear winner. Mailpoet surpasses tinyemail in terms of affordability, ease of use, analytics and deliverability.
Both tools have very affordable pricing, but MailPoet is cheaper with a starting price of $10 while Tinyemail starts at $15.
Finally, the choice between the two depends on your need. However, Mailpoet is best for both small and medium-sized businesses, while Tinyemail is perfect for small businesses and bloggers who need an email marketing tool to start out.
For more tinyemail alternatives check this out: activecampaign vs tinyemail.